Kalpataru Biswas

Kalpataru is a software sales and product marketing professional. He writes on entrepreneurship, sales, marketing, customer success, and personal development.

The Power of Subliminal Messages in Advertising

The Power of Subliminal Messages in Advertising

Did you know that subliminal messages can be found in almost everything around us? These messages are designed to influence our thoughts and actions without realizing it, from advertisements to movies. Some people believe that subliminal messages are a powerful tool for advertisers and marketers, while others think they are unethical and should be banned. …

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The Habits You Need to Be a Highly Successful Content Creator

The Habits You Need To Be a Successful Content Creator

Do you want to be a successful content creator? If so, there are a few habits you need to develop. This article will discuss the habits that all successful content creators share. These habits will help you generate ideas for new content, prepare and publish your content, and increase the effectiveness of your content marketing …

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MISSION-STATEMENT

20 Mission Statement Examples & How to Write Your Own

“To organize the world’s information and make it universally accessible” – Google To know the secret to the success of a company check the company mission statement. A company mission statement example or brand statement is a clear, concise statement on why your business exists. A company mission statement summarizes the company’s core values, functions, …

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Conflict Management Styles

5 Conflict Management Styles With Pros and Cons

People tend to disagree with one another for various reasons. Conflict can be unpredictable or predictable depending on the actions and inactions of others. In a business setting, it can emerge as a result of unhappiness in the workforce. So, every manager should be well aware of the conflict management styles. For example, a situation …

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