When Is the Best Time to Post on Instagram in 2020?

When Is the Best Time to Post on Instagram

Getting followers on Instagram is a mission that can prove to be very difficult for anybody, especially beginners. There are several challenges in trying to build an online following. Most of the marketers are looking for the best time to post on Instagram.

You may not be sure about what is hindering the progress of your social media marketing campaign. However, what you can do is to engage in the best practices for its successful execution.

Your mind might be set on getting as many followers as possible in the shortest possible time. There are tips that can aid you in making this a possibility. These tips are beneficial in the implementation of social media marketing plans, and can help you realize your objectives faster.

Keeping Track of Recent Developments in the World of Social Media

Get familiar with important information like Instagram user stats. For example, the online social platform is known to accommodate over a billion active users every month.

The site keeps evolving. Over the years, it has changed the way users see posts. Its algorithm now has stricter ways of selecting priority posts. Due to this, it is not easy for business posts to get attention on users’ accounts.

The 2020 COVID-19 pandemic is another example of developments that changed the way people use the internet. It had an impact on online social networking. An effective marketing strategy will be required to adapt to new trends favorably. One of them is to use the best time to post on Instagram to your advantage.

The Quest for Perfectly Timed Posts

As a user of the platform, you need to have that perfect timing if you want your posts to make a significant impact. With other competitors in your industry trying to gain exposure, you would need to be on top of your online game. It is a kind of survival of the fittest where the smartest strategies will surely win.

As a marketer, you may be pondering about the answer to this very important question: When is the best time to post on Instagram? Understand that not uploading at the right day and time may make your posts invisible to many Instagrammers. Your posts may elude your target audience due to the network’s strict algorithm.

The mission to know the best practices when it comes to uploading led you here—to the right comprehensive guide. You will discover the best days to post on Instagram in this article, as well as the most favorable time frames for each day. Read on.

Best Days to Post on Instagram

The first step to knowing when to post on Instagram is to find out the best days of the week to do so. There are specific days that will get you more engagement than other days.

Fridays and Wednesday are considered to be the best days to upload based on the analysis of a study conducted by Sprout Social. The findings of the site’s data science team was based on information gathered from over 20,000 accounts that were categorized under various industries.

If you browse the internet for studies on the best time to post on Instagram, you will discover that there are some contradictory findings out there. In view of this, it is advisable to stick to a source that has high credibility. To play safe, base your timing on wider time frames for each day.

Best Time to Post on Instagram Each Day

Now that you know the best days to post on Instagram, the second step will be to establish the proper time of day. Keep in mind that all the times stated in this article are based on the findings of the aforementioned study, and are given in Central Daylight Time (CDT). So, when is the best time to post on Instagram generally? This is from 9 o’clock in the morning to 4 o’clock in the afternoon.

As human beings, our daily routine may be subject to changes due to a variety of reasons. An example is how we tend to improvise on most holidays and weekends. In general, each day of the week has a special routine for different kinds of people. Therefore, individuals and businesses must take the aspect of the daily routines of their target audiences into consideration.

The times stated in this guide are considered optimal for getting the most engagement on each day of the week. Notice how each day is different from the other (slightly or entirely).

  • When Is the Best Time to Post on Instagram on Monday?

The best time to post on Instagram on Monday is the same as the general time stated above. You will get more attention on this day if you post between 11 o’clock in the morning to 2 o’clock in the afternoon.

  • When Is the Best Time to Post on Instagram on Tuesday?

The best time to post on Instagram on Tuesday is from 8 o’clock in the morning till sunset when your posts will get more audience.

  • When Is the Best Time to Post on Instagram on Wednesday?

The best time to post on Instagram on Wednesday is the same as on Monday. 5 o’clock in the morning is also a good time to upload.

  • When Is the Best Time to Post on Instagram on Thursday?

For the best time to post on Instagram on Thursday, the stated periods for Monday and Wednesday also apply. Posting around 5am will help you gain much action.

  • When Is the Best Time to Post on Instagram on Friday?

Fridays are as unique as Tuesdays. You can decide to upload content from early waking hours till an hour before noon. You can also choose the period between 2 o’clock to 4 o’clock in the afternoon. The best time to post on Instagram on Friday depends on the routine of your specific audience.

  • When Is the Best Time to Post on Instagram on Saturday?

The period between 9 o’clock to 11 o’clock in the morning is the best time to post on Instagram on Saturday. The reason is this period is considered as the beginning of weekend leisure for many people.

  • When Is the Best Time to Post on Instagram on Sunday?

The best time to post on Instagram on Sunday is between 10 o’clock in the morning to 2 o’clock in the afternoon. It is worthy to note that a great number of people would have been back from various religious gatherings during this period.

People check their mobile devices just after they wake up. This is why it is a great idea to upload during early waking hours. On weekdays, people tend to check their social media accounts during work lunch breaks and closing hours. If you are targeting businesses, it will be smart to keep these tips in mind.

The days and times of the week should not be the only criteria to consider for the optimal timing of your posts. You should also take your industry into account for a more in-depth approach. For example, yours can be a technology company, B2C (business-to-consumer) company, or B2B (business-to-business) company.

Studies show that over 70% of businesses in the world have active Instagram accounts. More companies are starting to see the merits of being able to reach their target audience on the site. They are incorporating social networking into their marketing plans.

Best Times to Post on Instagram for Technology Companies

Social media platforms were of great help to tech companies like Apple and Sony Corporation in the 2010s. These businesses are able to project their brands to a global audience and expand effectively through such networks.

Most importantly, they are able to use such mediums to showcase their product offerings. The advancement of networking tools over the years has been nothing but greatly beneficial to the industry.

Tech companies should note that the best time to post on Instagram is from normal waking hours till late in the morning. Fridays and Wednesdays are considered to be the best days for posting. It is not advisable to post important content on Sundays.

Best Times to Post on Instagram for B2C Companies

Knowing when to post on Instagram can greatly help B2C companies because they are looking to foster lead generation and boost sales. Various techniques can be used to display their product offerings on social media and build their brand image. Influencers also help in creating more awareness for brands on a variety of platforms.

The best days for such companies to put up content are Wednesdays. Generally, they should aim to upload from an hour before noon to 3 o’clock in the afternoon daily. There will be a reduction in attention towards evening.

Best Times to Post on Instagram for B2B Companies

Business-to-business companies aim to foster good relations with other companies. In doing so, they need to utilize social networking tools to achieve marketing goals in this contemporary world.

B2B companies can get the most post reach if they target from 11am through noon and afternoon hours. Sites like OptinMonster support this time frame in view of the fact that many employees would most likely be logged in to their business accounts during traditional working hours. The reduction in attention happens the same way it does for content posted by B2C companies.

How to Check Your Best Time to Post on Instagram as per Your Earlier Posts

To figure out when to post on Instagram, you should test the timing of your posts to see which period will capture the most attention. You cannot overlook any area of interaction with your followers and Instagrammers in general. You should have the following questions in mind:

  • How many people like and comment?
  • How many people share your posts?
  • What is the average number of direct messages received each day?
  • How many people watch your videos, or click to continue watching the videos you post on IGTV?
  • Are the posts performing well in the area of lead generation?
  • Is it necessary to review the timing of your uploads?

To save time and energy, you can simply follow the tips in this guide. YouTube tutorial videos can also be of great help too.

There are social media account management tools that can help you conduct the test. Examples include Buffer, Canva, HootSuite, etc. Such sites can help you analyze your customer data to be certain of the best time to post on Instagram. They present the data in a way that users can easily analyze the results.

Using a social media account management tool is a better alternative to manual testing when determining the most favorable time frames for uploading. The latter is a tedious and time-consuming process that you may be tempted to give up on at any point in time.

You cannot possibly stare at your screen all day and night for one straight week just to determine the best time to post on Instagram. It will definitely take several weeks of dedication. Why not utilize the services of automated online tools to save your precious time?

Try creating a schedule for uploading based on the times stated in this article. It will be a good idea for the sake of better planning and efficiency. Online planning tools are also available to aid you in uploading at optimal hours. They work in line with in-depth demographics for a better user experience.


Now that you have understood the aspect of timing your online content optimally, you should realize that building a massive following goes beyond posting captivating content for your target audience. It is a goal that involves precision. It is left to you to be up by 5am, or continue to upload after work hours.

With everything that has been learned, you are armed with enough knowledge to get great reach even without paying to boost your content. If you do not implement this knowledge effectively, you will reach far fewer people than was projected in your marketing plan. Millions of great content are being pushed to the background by Instagram’s picky algorithm every day.

By Kalpataru Biswas

Kalpataru is software sales and product marketing professional. He writes on entrepreneurship, sales, marketing, customer success, and personal development.

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